Here are 7 pieces of advice I wish I could have given my younger self at the start of Miso Tasty, at the age of 26.

1) Fail quickly and learn fast – This is a bit of a cliche but it is true! When I first started Miso Tasty, it was all about making the product; I was obsessed by this endeavour. It took 3 years to develop the first products, so when they were finally launched I was stubborn about making changes to them, even when they weren’t working.