We were absolutely DELIGHTED to be have an amazing front-of-store pitch at Selfridges! Every morning, we served some super tasty Japanese breakfasts that consisted of steamed Japanese rice, pickles, tofu and of course, a delicious taste of Miso Tasty miso soup!

Each morning we served to a surprisingly adventurous crowd a Japanese breakfast. We wanted to show the context of miso soup in the traditional Japanese way of having it in the morning. A nutritious and light way to start the day, that keeps you feeling full.

The breakfast bar was a great success, lifting our sales many times over. We can’t wait to do it all over again – looking forward to popping up somewhere else soon!!