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Miso Tasty is in Selfridges!

Tags miso, stockists

We are thrilled that last week Miso Tasty launched in its first national retailer, Selfridges! Both the Classic Shiro and Spicy Aka miso soups are now stocked exclusively at Selfridges Oxford Street, Selfridges Birmingham and Selfridges.com.

To celebrate our launch Bonnie wore everything yellow and we held in-store miso soup tastings.  We handed out samples of both flavours in our little Miso Tasty cups to customers and some of you friendly followers who dropped in to say hello!

It was wonderful to get such positive feedback, and to educate those who were new to the world of miso. Watching people wander around the store with boxes of Miso Tasty in their  baskets put huge smiles on our faces.

If you missed us last week, we will be in Selfridges Oxford Street again this week on Thursday and Friday from 11:30am to 2:30pm.  Find us in the Food Hall – the perfect excuse to escape to Selfridges in your lunch break!

Miso Tasty has also been selected to take part in Selfridges’  ‘Beauty and the Feast’ campaign which is running until mid-June. ‘Beauty and the Feast’ is a celebration of beauty within: food and drink that will provide customers with edible solutions to their beauty and well-being ambitions. We all know how nutritious Miso Tasty soup is, so pop down to Selfridges this week to join the miso movement and find some other health-giving treats while you’re there!


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